Writing for the Web is commonly categorised into two categories: SEO writing and social media writing. Content writers who write for online readers are confused as to what form of writing they should adhere to. Everyone is wondering, which among these two deserves more attention and enthusiasm from Optimisers?

SEO writing is geared to service the information requirements of online searchers or users who depend on search engines for data. Before SEOs conceive a logical choice, it is imperative for them to get to know both writing. Knowing the attributes of both writing forms not only enables them to compare, it also keeps them aware of possible features that may be ideal to their goals.

In SEO content writing, copies are not only meant to sell and influence the perception of customers and prospects. These copies are penned by writers in a way that appeals to search engines and search engine crawlers. SEO writers are assigned to write content that is both keyword-focused and informative enough for readers to appreciate.

In social media writing, the focus is distinctly different. Writers are encouraged to focus on writing for social media sites. Content for social media holds a unique flavor, something that's different from search-focused writing. Social media writers switch the focus from search engines to social sites like Twitter, Facebook and Google+.

This means writers are anticipated to formulate content that is good enough to be shared. Yes, the main goal of social media writers is to create brief, entertaining posts that social users would like to share their social network connections.

So which writing should SEOs adhere to? None actually. To come up with great results, writers should know how to blend both formats. Effective content writing on the Web requires a union of search and social media copywriting. Impress readers utilising Social-SEO copywriting!